MOBILE & WIRELESS PRACTICE

We've helped define the mobile lifestyle and facilitate broad acceptance of wireless computing and productivity. We specialize in total project management and product development, including devising technology roadmaps, assessing technology and IP transfer and commercialization, launch, rollout and deployment, marketing and publicity tactics, operations and support optimization.

Project Experience:

• Innovation; Design; Product, Category and Market Development; Planning and Partnerships; Consumer Support: Reporting directly to the CEO; Leadership responsibility to invent and launch the accessories category for laptops and portables, including a complete line of devices and conveyances. Devised products, sourced materials and vendors, devised user interfaces and industrial design language of the product line including packaging for both corporate and retail channels. Devised and implemented detailed market and brand development strategies including public relations and influencer programs.

• Research, IP, Market Development, Start-up Planning and Business Development: Leadership responsibility for conceiving and bringing to market a personalized interactive radio portal designed for conventional telephony. Author of US patent underlying the platform; start-up business plan and marcoms. Devised detailed market development strategies for consumer markets and vertical categories including guided personalized education and services for remote populations.

• Analyst and author of white papers assessing the future of the radio industries - terrestrial, satellite and internet - and assessments new wireless technologies, automotive platforms, consumer consumption of content, and the likely implications of the rollout of new solutions to cause disruptive change for radio and services such as On Star.

• Brand Development, Media & Influencer Relations, Industrial Design & Innovation: Led brand development effort for new line of laptops, introducing a breadth of influencer programs - particularly an aggressive media relations product reviews program. Simultaneously chaired a design team tasked with devising platforms and road maps for products reaching market within six to twelve months and guiding longer term development of enabling technologies, interfaces and design language evolution.

• Market Development, Business Development Lead: Established corporate center of competency for mobile workforce automation. Liason to global research, software & development labs, manufacturing, business parners and regional marketing and sales forces and Fortune 1000 clients.

OUR OTHER PRACTICES

Strategy & Innovation

Business Intelligence

Implementation/Integration